BISMILLAHIRRAHMANIRRAHIM
Dengan Nama Allah Yang Maha Pengasih lagi Maha Penyayang
Assalamualaikum... Okeh berikut tiket yang saya pernah hantar kepada Nuffnang sebab ada perkara yang saya kurang jelas. Mana tau ada di luar sana yang punya persoalan serupa dengan saya, maka saya kongsikan jawapan dari Nuffnang. Maaf tiket saya hantar dalam Bahasa Inggeris dan jawapan juga dalam bahasa yang sama. Jadi, bagi memudahkan kamu untuk memahaminya dalam Bahasa Melayu, kamu boleh
translate menggunakan khidmat
Google Translate okeh. Kamu cuma perlu
copy and paste perenggan di bawah pada kotak yang disediakan, kemudian klik '
Translate'.
Jawapan dari Nuffnang boleh tahan jugaklah panjangnya. Saya pun hanya baca sepintas lalu. Belum betul-betul memahami segala istilah-istilah Nuffnang mereka tu. Nanti lain kali ada masa saya cuba fahami betul-betul. Saya agak lembab jugak pasal benda alah ni. Huhuhuhu...
SOALAN:
Good day. My questions are as follow:
1. I'm not really
understand how to make the grapevine works on my blog. Do I need to
install any widget for the grapevine? I already read about grapevine on
churp churp on how to use it, but they don't mentioned about how to
install or how to place the grapevine into the blog.
2. When a
campaign running on my blog, is that means I will automatically received
the BE for the campaign?! Because I noticed since last two weeks, I
received several difference campaigns running on my blog, but when I
checked my BE, the campaigns name were not listed on my BE schedule.
Thank you in advance for your time answering my questions.
JAWAPAN:
As for question number 1, as shared in Nuffnang blog entry, Grapevine is
a revolutionary new extension to the Nuffnang Skyscraper ad unit, which
allows you to share great news on your social media platforms, such as
Twitter, Facebook and others. However, kindly be informed that the
Grapevine extension will only appear on selected CPC/CPM campaigns that
the Advertisers have agreed to purchase. As such, there is no code
needed for Grapevine, as it will appear on your Skyscraper ad unit if
your blog is selected for CPC/CPM campaigns involving the Grapevine.
As
for question number 2, actually you're referring to CPM campaigns, not
Buffered Earnings. Buffered Earnings, Metered Earnings, etc are merely
terms for CPM campaigns.
Now, in order for you to get a column
for "Buffered Earning" in your "Earnings", you will first need to be
selected by the advertisers to do CPM campaigns for them. There are
several factors that would determine your chances of being selected for
CPM campaigns.
As advertisers always have a target audience for
their campaigns to address to, they will choose blogs with suitable blog
readers as their target audience. Should your blog readers fall into
that category, rest assure that you're very likely to be picked by them.
Many bloggers who do not fill in their blog surveys properly may find
themselves not receiving ad campaigns from advertisers frequently. This
is due to the fact that the survey actually helps advertisers know the
bloggers' blogs better. Blogs registered without completed surveys are
often ignored by advertisers as they do not know if your blog's reach is
suitable for their campaign or not. As such, we highly recommend for
you to ensure that all your blogs' surveys are filled and updated from
time to time.
Desirability of ad placement is crucial in the
advertising industry. Advertisers spend a lot of money to design an ad
and buy ad space. They want to get their message across to their target
audience as effectively as they could. This being said, they will always
buy ad spaces which are optimized and desirably placed. Just ensure
that your ad units are at their intended place and this factor would be
satisfied in the eyes of the advertisers. A Skyscraper ad unit is
supposed to be the first element of the sidebar and not anywhere else.
The same goes for Leaderboard as the first visible element upon
visitor's entry to the site and Large Rectangle right after your first
blog post. Should your blog's ad units not be located at these
placements, it would severely affect advertisers' decision to advertise
on your blog as there are plenty of other blogs under our network with
perfect placement of the ad unit.
In addition, availability of ad
units plays an important role for bloggers to be chosen for campaigns
as well. All our advertisers split their budget evenly across all our 3
ad units, Leaderboard, Skyscraper and Large Rectangle whenever they
advertise with us. That being said, the budget would be limited and
might not be able to cover that many blogs for a particular ad unit. If
your blog have all 3 ad units in it, your chances of being selected for
campaigns would be fully maximized.
Membership exclusivity plays a
part in advertisement campaigns as our advertisers tend to advertise
more on Glitterati blogs as it is part of our reward program to our most
loyal bloggers in the region. Ordinary members will still be selected
for campaigns but in a lower number compared to Glitterati's.
We'll
do our best to sell the ad units of our bloggers as long as they're
optimized and within our protocols. If the ad units are not optimized or
they're not in the best interest for the advertisers, we cannot defile
the practice of our company's policies and have our advertisers
advertise on blogs which do not yield the best results for their
campaigns. I hope that you will understand that it is important for
advertisers to achieve satisfactory results for their campaigns in order
for them to advertise more on blogs.
Therefore, you need to make
sure you take all the necessary actions to increase your chance to get
noticed, such as updating your blog regularly, place your ad units at
the right place in order for them to get noticed by the advertisers, and
etc. If you're lucky, and the Advertisers chooses you for their CPM
campaign, then there's a good chance for you to have some figures in
your "Buffered Earning" column!
Hope this helps ;)
Cheers,
Anne Cheah
Blogger Relations
Nuffnang Sdn Bhd
